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“Are You A Mum In Business?”

… Then Please, STOP Struggling Alone, You Don’t Need To Feel Isolated A Minute Longer!”

“Join Our Growing Community of Savvy Business Mums and Enjoy Support, Advice And Easy To Apply Business Growth Tools and Resources From Other Mums And Business Experts... Just Like You!”

“Mums in Business has been a professional and personal God-send for me.

On a professional level it has helped me with practical ‘how to’ tools to keep Fresh Mums on track to achieve our business goals.

On a personal level the events have been a sanity saver!"

Tracey Lucock, Fresh Mums

From The Home Office of Alison Basson
Tuesday, 10:43 a.m.

Dear Business Mum,

You already know that starting and growing a business with kids in tow is just plain hard work…

…You’re constantly running around, trying to do it all!

8Managing customers
8Creating marketing campaigns
8Chasing sales leads
8Closing new deals
8Managing the books
8Networking
8Dealing with suppliers
8Fighting government red tape

… It’s endless and exhausting!

And much of the time you may be doing this totally alone with no one else – neither friends nor family – sharing your passion and your focus.

I Used To Face These Same Struggles, Too!

Hi, my name is Alison Basson and I am a business owner, mother and wife.

After the birth of my daughter, I didn’t want to return to work full time, so in May 2005, I decided to start my own business…

It was a really exciting time – but wow, did I ever feel isolated!

Mum’s in business face an entirely unique set of daily challenges, and I had absolutely no one to talk to about them!

Like trying to juggle my business around my daughter, coping with the stress of having to do everything myself and having enough time to do everything – being the receptionist, marketing expert and accountant as well as finding new ways to develop my business.

Sure, in less than 2 years I went on to become highly successful:

I launched “Tinytalk – Baby Sign Language” across Australia
I was featured in the media on numerous occasions, including on 4 local Australian TV
networks - Today Tonight, Sunrise, The Today Show, Seven News, on various Radio
Programs and in parenting & business magazines.
I had built up a customer base of over 7,000
I had a network of trained tutors, retailers and a website promoting Tinytalk.
I began being invited to mentor OTHER women starting their own businesses.

… But looking back, I could have avoided a lot of my mistakes, struggles, and heartache if I’d had a support network of other like-minded women in business to share my ideas with.

And now, speaking with mums with businesses who DON’T make it, I’ve noticed one shocking similarity… none of them had a support network either!

That’s why; I decided to create our online “Mums in Business Community”… A business support network created by mothers in business, to support mothers in business!

Finally, A Business Community
Just For Mums!

I learnt a lot along the way and, with my experience as a successful Accountant and Business Coach; I wanted to help other business mums.

My vision was to create a much needed business community that focuses on mums who want to be successful in their own businesses so that they can learn from my experience and the experience of other successful business people who have joined Mums in Business. The goal was to design and develop a system that is affordable, comprehensive and easy to use; therefore Mums in Business was born.

Because I have worked my way through these challenges and because I have felt the frustration and sense of being alone in a sea of misinformation I know just where you are coming from.

And because I am running a successful business and because I have the qualifications, the professionalism, the expert knowledge and hands on experience I know just where to take you and how to guide and mentor to take you there.

This is where Mums in Business really shines. If you have ever asked yourself: How do other mums do it? – let us show you.

“Mums in Business are a fantastic group. I have been in the industry for 10 years and I still learn valuable business tips from the sessions. It is a fantastic opportunity to network and meet with women in similar situations and you learn, get ideas and make new friends. The sessions are relaxed and informal and the wealth of knowledge from the team available to you on the website is priceless."

Gina Pearce, Savage Public Relations

"Mums in Business offer a great way to meet like-minded business mums and learn how to improve our business – all in a friendly, relaxed atmosphere. I love it!!"

Gwenda, Acclique, Accounting Software for Homebased Business

So what absolutely amazing time-saving, money-saving and sanity-saving resources have I researched and put together for you that will boost your business growth and personal confidence?

Let’s take a look – and hold on to your hats because this list is incredible:

BENEFIT #1

Meet and Network With Our Online Community
of Successful Mums

You will be part of a caring and nurturing community that supports you every step of the way. You will no longer feel isolated in your journey, as Mums in Business allows you to focus on your business as well as give you a chance to connect with other women and mothers.

Remember, we all need others to give support, and especially from those who are also at home, or in the office. This will give you a refreshing uplift to your business and members feel inspired to propel their business forward. With your help, we can make this community of women and mums in business push through their glass ceilings and burst into the business world!

Join Mums in Business and you will:

	a	Access time-saving, money-saving and sanity-saving resources and tools that will boost your business growth and help your business achieve
	a	Socialise and network with other women
	a	Form relationships and alliances with other business mums
	a	Get advice from women who share the same experiences as you
	a	Ask questions and get feedback on your business
	a	Feel supported within the community

BENEFIT #2

Business Forum – The Ultimate Networking Group

You’ll have access to an online community of other business women and industry experts who are willing to share their knowledge and experiences with you and impart a depth of expert business advice that will have an immediate and long-lasting impact. And location is not an issue for anyone – Mums in Business hold events in Brisbane, Sydney and Melbourne, provide workshop audio recordings for those in rural areas or those unable to attend and a host of fantastic online resources, mentoring and support.

BENEFIT #3

Starting a Business – Learn how to set up your business
to succeed from day one

One of the crucial things when starting up a business is the set up. It must be done correctly so your business will flourish from your first day of operation.

In Starting a Business, you’ll discover…

	a	How to set up your business the correct way if you are starting a business from scratch or even if you have been running a business for some time
	a	You’ll receive a comprehensive "easy to follow” checklist to fast-forward your business start-up
	a	Get the low down on the critical legal information you will need to know
	a	No matter how economical your strategies are, starting a business costs money, be it a little or a lot – we go through the financial issues with you
	a	As mums we know we want and need to care for our children first and foremost. We offer advice on how to work around your children in a way that keeps you all happy
	a	Understand how to protect your IP - Trademarks/Patients

BENEFIT #4

Business Basics – If your foundations are shaky...then your business will be also! Learn how to build a solid foundation for your business

When we’re in business for ourselves we get so caught up in working that we forget the vital areas that form the basis of our business. Often business owners start marketing their businesses and immediately experience growth but, as they grow, far too often things get forgotten and left out. There simply isn’t the time and sometimes there isn’t the perceived need.

It is important to make sure you have built a strong foundation for your business and that you have systems in place to remember and carry out the basics.

In Business Basics, you'll discover how to set your business up so that it succeeds...

	a	How to research who your competitors and customers are
	a	How to plan and set your goals
	a	How to write a success (business) plan
	a	How to plan your time and create success action plans
	a	We even give you a range of simple templates to download and use – talk about time saving

BENEFIT #5

Marketing, Promoting and Advertising - Discover how to know the best forms of marketing and advertising to suit your unique needs

One of the biggest mistakes in business is unplanned marketing. You are so excited at starting your business that all you want to do is start generating sales. You’ve been told you need to advertise, advertise, advertise – so you book your advertising in newspapers, magazines and online, and/or book to attend an expo and order your flyers all in the first few months of business. What then happens is you realise to your horror that you have spent more money on advertising and promoting the business than you recoup on sales. Not only does your business suffer but your belief in yourself suffers also – and that’s far worse.

Right from the start – you need to know the best form of marketing for your business.

In Marketing, Promoting and Advertising, you’ll discover…

	a	How to promote your business in a way that is unique to your needs
	a	How to measure the effectiveness of your current marketing campaigns – do they work?
	a	How to write an advertisement or promotional piece that gets attention and results
	a	How to be successful at expos
	a	How to set up a Direct Selling/Party Plan business?
	a	What are the best offers to use for your business

BENEFIT #6

The Nitty Gritty of Marketing - Discover how to get visitors to your business by using dirt-cheap marketing strategies

We know this is not the first time you have heard this but it needs restating. It doesn't matter how great your business is if nobody knows that you exist! If you are not getting any visitors to your business, it is impossible to make sales.

Even those who have been in business some time can become so busy they forget to continue promoting and marketing their product or service. Buyers are easily distracted and if someone else is ‘in their face’ it is likely that is where they will go. The costs of running a business, depending on the business, can vary from considerable to huge. No one has a fortune to spend on marketing – but you don’t have to spend a fortune. We’ll show you why and how.

In Marketing Strategies, you'll discover...

	a	How to get FREE Publicity – tapping into the power of the media and learning attention getting PR strategies (don’t forget business networking groups are also great for this)
	a	How to write an effective and fantastic press release that works
	a	How to use capture devices to grow your subscriber list
	a	How to run competitions to generate traffic
	a	How to enhance your advertising strategies by using your emails and testimonials as FREE advertising
	a	Where to find FREE website advertising
	a	How to use other businesses newsletters to generate visitors
	a	How to create strategic alliances with other businesses that benefit everyone

BENEFIT #7

Growing Your Data Base – Learn how your database can
make you thousands

When starting a small business, growing a data base to track either those who are currently using your product or service, or who have shown interest in doing so, is critical. Many struggle with knowing how to promote a business in an affordable, easy to manage way. We’re here to let you into the ‘database’ secret. It is the best, on-going absolutely low cost method to keep in front of your current or future customers and of announcing new products and promotions.

In Growing Your Data Base, you'll discover...

	a	Why repeat business is critical for your success
	a	How to create a database from scratch
	a	How to quickly and easily build your database
	a	Why Customer Service and Customer Loyalty is vital to the long life and success of your business
	a	And how to create that Customer Service and Customer Loyalty
	a	How to keep in touch with customers and get your customers to buy again and again
	a	How to get continuous referrals by word of mouth
	a	There is even a simple database template you can download to get you started

BENEFIT #8

Web Sites – Why you need a website and what makes a great website

A website is one of your best business promotion tools. Websites have huge potential for building a business. In this day and age, it is crucial even for the local corner store to have some sort of representation on the web – even if it is just a listing on the local Chamber of Commerce web site.

A website is a great way to advertise your business, including the products and services you provide. Your web site is also a great place to make ‘special offers’ or an e-newsletter that will build your database and position you as an expert.

A well designed, fully optimised website can generate business – and you don’t have to be the biggest company with the largest budget to hit first place ranking.

Sadly, the majority of small businesses set up a website but then don’t use it to improve their business. This is largely because many who are running or starting up a small business feel overwhelmed and at a loss as to what to do. We turn that around here at Mums in Business with great strategies and practical tips on how to make the most out of your web site.

In Web Sites, you'll discover...

	a	The facts and not the hype about why you need a web site
	a	What makes a great web site that really ‘works’ for your business as opposed to one that simply looks nice
	a	How to use your web site as an advertising tool. You can get a lot more information across on your website than you can on a leaflet or a newspaper ad, and for much less cost

BENEFIT #9

Finances – How to take control of your finances…in plain English

Most women in small business, or even medium sized operations, will agree – finances are a major area of challenge. You may be fantastic at what you do, know every inch of your product, have got marketing, advertising and networking down pat – but it all falls apart when it comes to dealing with the dollars and cents. Even if you’re good in this area it can often be a matter of finding the time and finding the fastest, easiest methods.

In Finances, you'll discover...

	a	The basics of financial management
	a	How to complete simple accounting procedures
	a	How applying accurate budgets and forecasts can improve your business
	a	Why your cash flow is critical and how to dramatically improve it
	a	Break Even Analysis guiding you how to identify if your business and products are making you money – or losing you money
	a	Also, you’ll receive simple budget and cash flow templates to download

BENEFIT #10

Business Development Training – Learn from Industry Experts

(An Annual Business Building Membership alone, to attend Business Building Sessions, is valued at $87.00 and all these session are included in the Platinum Membership)

Learn from industry experts about running and developing a business. All are leaders in their fields and are willing to divulge their secrets to the members of Mums in Business. You’ll have the opportunity to listen and work with guest speakers to develop your personal business development strategies and marketing focus – and – in many cases you will be eligible for a discount fee if you want to seek further one-on-one assistance from that particular speaker at a later time.

	a	Attend a business development workshop - Each business growth workshop is ideal to listen and work with guest speakers and ask questions about issues unique to your business. Network with other like-minded women, many already business mums and some just starting out, all ready and willing to have ideas bounced off each other about your business and theirs.
	a	Listen to an audio or watch a recording of our guest speaker at a Business Development Workshop. Listen to their tips and strategies whilst following along with a session workbook in the comfort of your own home. Available for a special member’s price. This is particularly great for rural women in business or if you cannot attend one of our business development and networking events in Brisbane, Sydney or Melbourne.

Remember you'll be learning from specialists who have successfully built their own businesses. I am one of the workshop conveners and freely impart my 10 years experience as an Accountant and guidance as a Business Coach plus there are other industry professionals who are also experts in their field. You receive hands-on experience from people who "walk the walk and talk the talk".

BENEFIT #11

Inspirational and Information Packed Business Growth Teleseminars

Access a wide range of inspirational and information packed business growth teleseminars. Learn from industry experts who will divulge their knowledge and secrets about running and developing a business.

Look out in the new year for our fantastic members only Q&A sessions. You’ll have the opportunity to ask questions about issues unique to your business.

I only wish these tools had been around when I started out...it would
have been a lot easier to follow a proven system instead of
creating everything from scratch.

“I’m a founding member of Mums in Business. I joined when it started because I believe it to be a great concept and there’s a real need for Mums in Business to get together in a ‘safe’ environment where everyone understands the special challenges we face. The website contains heaps of practical time-saving information. I regularly attend presentations but the Mums in Business ones are unique in that you have an interactive workbook so you leave with ideas that are very easy to act upon once you leave the room. They’re also a great place to build relationships and make new friends.”

Jo Hassan, Specialist Red Day Partner®, Red Day Coaching

How often have you purchased a business book or subscribed to an online resource just to be disappointed with the information received as they leave you none the wiser? At Mums in Business we provide you with plain-English, PROVEN business tools and resources, templates and advice you need to build your business.

Imagine receiving INSTANT access to practical information, templates and expert advice that will help you to increase your Sales and Profits – absolutely ready to go to be used step-by-step to set up, run and develop your business.

By this time you will be wondering what all this will cost you.

Well, that’s natural, so HERE’S THE FANTASTIC NEWS!

This package would normally cost $418.00. And we do believe it is worth every bit of that and more, but we’re solo working mums too and understand all the financial challenges you have on your plate.

So Mums in Business offer you all this for the remarkable Platinum Membership price of just $164.00

Many of you will understand that, for us, gathering all this information over the years has cost us thousands of dollars but we are willing to pass it on to you at this fantastic, affordable price.

But Wait , You'll also receive

Bonus Gift #1

Special Members Only Newsletters

Each issue filled with hints, tips, easy-to-apply strategies and advice to help you grow your profitable businesses! Take advantage of the Member to Member Offers.You'll receive a new set of winning tips and tools every month, straight to your email inbox every month

A $37.00 value, Yours FREE!

Bonus Gift #2

FREE Advertising!

So if you want to promote your business and get additional sales, these are some great way for you to get some free promotion and exposure,

A complimentary members listing and online access to the Mums in Business Member’s Directory (valued at $47.00)
Become one of our featured members in our monthly e-newsletters distributed to our national database (valued at $80.00)
Exclusive use of the Mums in Business logo for use on your web site, e-newsletter or email signature – a great point of recognition and instant credibility for other Mums in Business members and for those who know us well

A $127.00 value, Yours FREE!

Bonus Gift #3

Special Discounts

Receive these specials.

20% discount on advertising in our newsletters and website
Take advantage of our network of businesses that are able to offer special discounts to our members
Discounted tickets to all Mums in Business events, business development workshops and sessions, recording of the events and teleseminars

Over $250.00 in value, Yours FREE!

Just imagine how much your business will grow with this kind of information and support at your fingertips – all of it affordable, comprehensive and easy to use. We invite you to click here now to join with our fabulous business growth and business networking group. We’re all mums in business, in this together.

We’re here to help you succeed in business by giving you the business and marketing tools you need to make your business grow, as well as the practical information, expert advice and invaluable support that you need.

Are you ready to take the next step and create a successful business or are you happy to stay where you are?

THIS IS REALLY GOOD NEWS! You don’t have to struggle alone in your business any more! You don’t have to run around trying to balance running your business as well as promoting your small business, developing marketing strategies, attending a business networking group that you’re not sure is even right for you and then working within your business – all without the help and support that is vital for you to succeed professionally and keep it together personally. Mums in Business are here to help fill that role – and have been filling it for hundreds of women in business.

If you want to succeed in business, make money and achieve your lifestyle goals, then become a Mums in Business Platinum Member.

With the annual cost of the Business Building Sessions costing $87.00 – look at the vast array of additional tools, resources and information you receive with the Platinum Membership for only $164.00 – truly outstanding value.

I look forward to welcoming you as a new Mums in Business Member at our next event.

Yours in success

Alison Basson

P.S. If you’re thinking that you’re too small, too busy or too new to become a member, then think again. Mums in Business is the ONLY organisation that will support you through your growth and work with you to help you to succeed. We’re passionate about helping other Mums in Business to achieve their goals, and have many successful start-ups within our ranks. You could be our next great success story, but first you have to become a member. Please click here to join us.

P.P.S. Don’t forget, if you’re struggling to bring it all together, one-on-one coaching and mentoring to really find your business focus and the strategies it will take to boost you to success is my area of speciality – and you will really appreciate the low member’s rates for this business and life changing service.