Is your business actually making any money? - what every mum in business needs to know...
I come across a lot of mums with businesses and one of the common things I find is that they have little idea about whether their business actually makes any money. I also find they don’t have sufficient cash flow to develop the business.
It comes as a real shock when business mums find out that they have been working for the last year for no money or even worse that the business has been costing them money.
There is no point spending time, money and energy on your business if it doesn’t make you any money.
So how can you easily evaluate if your business is making any money if you don’t know a lot about finance. Well, first...
Attention Business Mums: Are you failing to plan or planning to fail...
Business mums take note; this statement gets thrown around all the time. But what does this really mean? You hear it all the time - you must plan, plan, plan…But what does this mean.
It is a well known fact that if you do not plan for the success of your business, your small business will not achieve or survive. Planning is essential whether you are starting a new business or already operate an existing business.
But how much planning do you need to do? If you don’t do enough your business will fail to achieve its full potential but if you do too much you spend all your time planning and not enough time doing?
My advice is whatever approach you take; use the...
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How Mums in Business are saving thousands of dollars on their marketing...
Most businesses, no matter of size, are guilty of this. They are so busy trying to get sales that they lose sight of how much it is costing them to get those sales. Sound familiar!
Here is a common example; without having a marketing plan in place most businesses, and especially mums in business, spend money on advertising and promoting in order to get sales. They place an ad in a local newspaper and find that they get a few sales in. Great they think, I will do some more, so they place a larger ad which costs double the price. Again they get some sales so they think great this is working. And so it continues…
However they have placed the ads without knowing how many sales they need to break-even or make a profit...
How do I successfully juggle being a Mum and an Entrepreneur?
As mums we already have a busy life and it is a well known fact that women are great at juggling a hundred and one things at once. But when it comes to taking on a small business as well, things get a little more challenging. As any mum in business already knows it can be challenging trying to juggle the children and a business smoothly but it can be done and you don’t need to be ‘superwomen’.
Organisation and a ‘great well oiled plan’ is the key if you wish to create a successful business and lifestyle.
When becoming a mum in business it is important to have a balance between your children/family and your small business, otherwise your new business will take over. A business does not grow over night so don’t try and make it – and an extra few hours a week will not achieve this. If you want to create a successful professional small business you will need to...
How Mums in Business are getting organised and focused...
Getting organised is a tough ask for many people, especially with kids in tow! Being focused and organised can be done, and with a business to run, it is absolutely essential.
So, how do we do it? First thing is to physically clean and tidy all of your desk and office. Put all of your papers to one side in a big pile and clean your computer, phone and accessories (not forgetting the desk itself). For those who have a computer on the kitchen bench or similar, this might be a great time to re-evaluate making an office space.
8 Tips for Mums in Business who want to run a successful small business
Congratulations you have become a Mum in Business, you are off and running with your new business, but how do you make sure that you don’t fall into the same trap that many mums do. How do you create a successful small business that will bring a great income into your household?
Being a mum in business is not all smooth sailing; trying to juggle the children, the business and the finances can be a challenge but if you get everything working properly it can also be a lot of FUN and very REWARDING.
So how do you create a successful business?
"7 Common Mistakes Made by Mums in Business...And How to Avoid Them”
There are many reasons why mums start a business – flexibility, to earn money, better lifestyle. Being a mum in business can be challenging; trying to juggle the children, the business and the finances, but if you get everything working properly it can also be a lot of FUN and very REWARDING.
It is a well known fact that a high proportion of businesses fail within the first year, and business mums are no exception. There are many reasons why businesses are not successful, but here are 7 of the most common ones made by mums, that you should avoid.
16 Ways Mums with Businesses are creating more leads without spending a fortune...
The way to increase the number of customers you have is increase the number of leads you receive and to convert more leads into customers. Your aim is to get more people purchasing from you but in order to do that you need to generate more leads. Before you embark on any form of lead generation campaign, remember that if you...
How to convert more visitors into sales...
The time and money spent on marketing your business is starting to pay off. You are successfully driving visitors to your business which is great news.
But now what… How do you make sure you have not wasted your time and money getting people to visit your business by not being able to convert your potential customers into actual customers?
Do you know how many visitors you convert into customers? If not, why…
6 Tips for getting more traffic to your website...
Yes there are other search engines, but let's face reality - the word "Google" wouldn't have been put in the dictionary as a verb unless people use it a lot! How does Google work? Each page that has been put into the Google search engine (known as indexed) is given a page ranking - a value from 0 to 10. The page ranking determines how high on the list of results your page appears. So here are some techniques I've learnt to help you optimise your site for the Google search engine...
Time Saving Tips for Mums in Business
As a mum of 1, a partner of another, and an ex wife of a third, trying to run two businesses whilst keeping everyone happy requires either a thorough understanding of time management – or a nervous breakdown. Here are some tips which have helped keep my sanity intact:-
8 Top tips for running a your successful business...
Most of you will be aware that as well as running Mums in Business I also run another business called Tinytalk. I started Tinytalk because I didn’t want to return to work full time. In reality what I was doing was creating a job for myself. In less than 2 years Tinytalk was a national company. What you will not be aware of is that even though I achieved what I set out to do it came at a high price....
11 Ways to increase the readership of your eNewsletter...
eNewsletters are a great way for businesses to make contact with their clients online, to keep them informed about new products or services and most importantly, keep them regularly coming back to your website to actually generate revenue. But when clients can potentially receive a lot of emails each day, it's not easy to keep clients...
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7 Ways to make your advertising more effective!
It’s a fact- Micro Business Ownership is on the rise. Small businesses with only one operator accounted for 72.6% of all small businesses - up from 68.5% in 2003. If you find yourself identifying with the above, then read on. I’m about to show you 7 ways to help build your micro business that you’ve started, and to make your advertising dollar go further...
How to stay on track?
There are many reasons to start a business. I know my main reason was due to the loss of income after I had a baby. However, after the initial 'oh my god- I've got no money and those shoes are just fabulous' has been satisfied; growing my business became a sort of obsession. Diva Promotions is my baby, I started it and it's going to be huge!! But how??...
So you want to start a business?
There are many reasons why people want to start a business – flexibility, earning money, better lifestyle. Coming up with a business idea is usually easy. But how do you turn an idea into a business? So before starting a business you should consider these key points to help you assess your business idea and plan for your success....
Why PR can bring more customers your way
Generating leads is paramount to the survival of your brand and business. Lead generation is a key way to build your business. You need to get new customers through the door, onto your website or calling you. Public relations or PR, as it is more commonly known, is one element in a well rounded marketing plan and is a great way of getting leads. A good PR campaign can effectively target your particular market or potential customers, give your business....
How what you are thinking and feeling about your body will most definitely be created?
Do you love your body and notice how beautiful you are when you look in the mirror or do you notice all the things that you don't like and dwell upon those thoughts? If our thoughts become things, then what are you creating by having these thoughts?
Choosing cloth nappies has never been easier...
With the public becoming increasingly environmentally aware, cloth nappies are making a comeback. However, gone are the images of cloth nappies that many people conjure up in their minds? Modern cloth nappies are easy to use and less expensive, both financially and environmentally than disposables. No more pinning, folding or soaking is involved.
How Creative Memories saved me?
I think Creative Memories chose me. Creative Memories has done more for me than I could ever have imagined… You see, I had 2 near death experiences and was told children were out of the question. My marriage soon ended. Of course I didn’t believe the doctors and...
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What price do women pay to have it all?
Increased interest rates, a rise in the cost of living and soaring petrol prices, the modern day Mum is pushed to return to work. From caregiver to bread winner what is the true cost for women juggling multiple roles? Although women are more empowered than ever before, how far can a woman be stretched? What happens when the tension is too much? Are women emotionally equipped to cope with the pressures of this new mandate?
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